How Strategic Video Content Helped Wooter Apparel Drive 389 Leads Through Paid Ads!
Client: Wooter Apparel
Industry: Custom Sports Apparel
Goal: Generate qualified leads through paid social ads
My Role: Develop strategic video content to support performance marketing
The Challenge
Wooter was investing heavily in digital ads, but their content lacked the clarity, emotion, and direct messaging needed to convert viewers into leads. The marketing team needed video assets that didn’t just look good, they needed to perform.
The Solution
My role was to create strategic video content that made their ad campaigns more effective from the start. Each video was built around:
A specific business goal (lead generation)
Emotional appeal (showcasing real teams, energy, and purpose)
Clear messaging and calls-to-action
These weren’t just generic brand videos they were conversion focused visuals designed to stop the scroll, earn attention, and guide viewers to take action.
The Results
Once implemented into Wooter’s ad campaigns, here’s what happened:
Total leads generated: 389
Best performing ad (Copy 7): 263 leads
Lowest cost per lead: $3.95
Most efficient video ad (Copy 6): $3.95 per lead with minimal spend
Highest ROAS ad (Copy 5 & 6): Delivered strong results with low budget
Performance Chart
This chart visualizes the impact of each video-driven ad:
Blue bars = Number of leads
Green line = Cost per lead
You’ll notice the most emotionally engaging and direct-response-
friendly video assets led to both higher volume and stronger efficiency.
(See chart above.)
Conclusion
By crafting videos with the end goal in mind, lead generation, I helped Wooter give their marketing team the tools they needed to succeed. These video assets became a foundation for their most successful campaigns, proving that when video is built with strategy, it doesn’t just support advertising... it multiplies its effectiveness.
* Screenshot Proof below:
What’s holding you back—especially now that you’ve seen the proof?
You’ve just seen how the right video strategy helped Wooter turn views into real business. Imagine what we could do for your brand.
Let’s talk. Book a quick call with us and let’s explore how we can turn your vision into results: more leads, more attention, and more growth.